Recently, I got an email from Skype saying they activated my Skype To Go number. It was early in the morning, and I hadn’t finished my coffee. I already had a vague discomfort with Skype over their switch from SkypeIn/Skype Pro plans to US/Country/World plans. Skimming the email, I quickly jumped to the conclusion that [...]
Whenever I encounter a strange error message or a similar roadblock while programming, I google for answers. This approach leads to a wide array of websites, almost all blogs. (In fact, most of this site’s traffic comes from Google, presumably from the same approach.) As soon as I get to the site, I want to [...]
Frasier Speirs posted a thought experiment last week about Apple giving away Mac OS X 10.6 “Snow Leopard” for free. Mac OS X 10.5 “Leopard” is sold for $129, but it’s unclear from Apple’s 10-K how many units they’ve sold. While I don’t think that a free 10.6 is likely, I could see Apple choosing [...]
After I posted my thoughts about Microsoft’s Life Without Walls ad campaign, I discovered Microsoft had already implemented many aspects of what I thought they should do. They went the community video route and set up a site where anyone can upload a picture or video. Microsoft then chooses the ones they like and splices [...]
In 2006, Apple began an excellent set of ads called “Get a Mac”. They’re an excellent example of a #2 company repeatedly attacking a #1 company. Classic marketing books like Positioning by Ries and Trout highlight how important it is for companies like Apple to directly attack Microsoft, just as Pepsi attacked Coca-Cola and Avis [...]
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I'm Brian Dunagan. I write Mac user interfaces at EMC Retrospect. Before that, I wrote Windows COM/MFC and Ruby on Rails at WildPackets. All the code posted is under MIT license. Feel free to use it anywhere; I hope you find it useful. :)
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