bdunagan
Frasier Speirs posted a thought experiment last week about Apple giving away Mac OS X 10.6 “Snow Leopard” for free. Mac OS X 10.5 “Leopard” is sold for $129, but it’s unclear from Apple’s 10-K how many units they’ve sold. While I don’t think that a free 10.6 is likely, I could see Apple choosing [...]
After I posted my thoughts about Microsoft’s Life Without Walls ad campaign, I discovered Microsoft had already implemented many aspects of what I thought they should do. They went the community video route and set up a site where anyone can upload a picture or video. Microsoft then chooses the ones they like and splices [...]
In 2006, Apple began an excellent set of ads called “Get a Mac”. They’re an excellent example of a #2 company repeatedly attacking a #1 company. Classic marketing books like Positioning by Ries and Trout highlight how important it is for companies like Apple to directly attack Microsoft, just as Pepsi attacked Coca-Cola and Avis [...]
About
I'm Brian Dunagan. I write Mac user interfaces at Retrospect. Before that, I wrote Windows COM/MFC and Ruby on Rails at WildPackets. I graduated from MIT back in 2004. All the code posted is under MIT license. Feel free to use it anywhere; hope you find it useful. :)
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